ABOUT US
A unique partner for going beyond digital business
Mashfrog Group is an international company that is specialized in various areas of digital business. We operate on the markets of Europe, Mena Region, South America and Australia. We offer services and products in the sectors of strategy, consulting, communication & marketing, technology, ICT and Industry 4.0, all the way to the most advanced frontiers of machine learning, blockchain, artificial intelligence and augmented reality.
370
Professionals
150
Active Clients
30M
Annual Revenue
35Y
Average Age
10
Years of Experience
Our companies
MANAGEMENT
Mashfrog Group HQ
GOVERNANCE
Our values
In mashfrog Group, fairness, honesty, fairness and impartiality of conduct within and outside the company constitute a common way of feeling and acting. By sharing these principles, lasting relationships are established with customers and suppliers.
The group undertakes to provide all its interlocutors, in a clear, complete and timely manner, with information relating to the actions carried out at all levels of the company. Being transparent means adopting management tools that are open to dialogue with their interlocutors with the aim of matching the expectations for information and knowledge of the economic, social and environmental impacts of company activities.
SUSTAINABILITY AND ACCOUNTABILITY
Quality and excellence of service
In mashfrog Group, fairness, honesty, fairness and impartiality of conduct within and outside the company constitute a common way of feeling and acting. By sharing these principles, lasting relationships are established with customers and suppliers.
The group undertakes to provide all its interlocutors, in a clear, complete and timely manner, with information relating to the actions carried out at all levels of the company. Being transparent means adopting management tools that are open to dialogue with their interlocutors with the aim of matching the expectations for information and knowledge of the economic, social and environmental impacts of company activities.
Creation of value and social and environmental responsibility
Mashfrog Group has always been committed to combining economic and social value with the aim of meeting the expectations of all those who come into contact with us over time: customers, workers, suppliers and institutions. The group pursues responsible management of natural resources and the use of solutions aimed at improving the environmental impact of its activities.
OUR HISTORY
From 2008 to today
Mashfrog Group was born in 2008, when it was a small company of about 25 employees with a specific business offer in the digital field. Since then, the company has expanded its skills and services year after year, until becoming an international reality made up of about 370 professionals.
2010
Applications for smart tv.
The nature of Mashfrog that is highly oriented towards innovation leads it to specialize in the development of applications to enjoy multimedia content on smart TVs.
2014
Implementation of SAP solutions.
A first major change in the company’s business model comes with the acquisition of Mashfrog Plus. Thus the offer is extended to the sector of system integration and the implementation of ERP systems.
2015
3D technologies and augmented reality.
The Holoseg research project is born, a software that utilizes augmented reality and the holographic visualization for the analysis of some types of tumors.
2017
Salesforce, blockchain and start of the internationalization process.
Mashfrog sees its Salesforce skills grow with the acquisition of Pracedo UK. It is also the year in which ROBET is born, a sports betting exchange developed on blockchain technology.
2018
Infor and the opening of the Barcelona and Dubai branches
The digital push sees another acceleration when Mashfrog becomes Infor’s strategic partner and intensifies its international presence with the launch of the Dubai branch (Mashfrog DMCC).
2019
Mashfrog DOO and Pracedo Australia are born
The internationalization process continues with the inauguration of Mashfrog DOO, a new foreign branch in Belgrade, and the launch of Pracedo Australia in Melbourne.
2020
Miobenefit and PressPal, our proprietary platforms, are born.
Our evolutionary process continues with the birth of Miobenefit, the company’s welfare platform, as well as PressPal, the smart editor that uses AI, machine learning and sentiment analysis. We are Leader in Growth for the Financial Times.
2021
Alterawide, Mashfrog US and the expansion of the group
The growth process is enriched with the acquisition of Alterawide, the inauguration of Mashfrog US and the borth of SUMMI, the proprietary platform for the management of online and offline events.
CERTIFICATIONS E PARTNER
Salesforce Platinum Partner
Pracedo, the group’s company based in the UK specialized in Marketing cloud solutions, is a Salesforce Platinum Partner with many years of experience in consulting services for the CRM and the optimization of sales and marketing processes.
SAP
Mashfrog plus, the group’s company specialized in solutions Enterprise Resource Planning (ERP) and digital core of the companies, is a SAP Gold Partner - SAP Partner Edge Service in SAP HANA Database & Technology and SAP S/4 HANA.
Magento Solution Partner
The Innovation Factory, a group company specializing in e-commerce solutions, is Magento Solution Partner for Italy: it offers a certified team with verticalized expertise and experience on software in the Open Source and Commerce versions.
Premier Google Partner
We are specialized in SEO, SEM and digital advertising, is a Premier Google Partner due to its ten years of work in the industry, numerous campaigns and several Google Ads-certified resources
Nexi
Mashfrog Group has signed a partnership with Nexi, Italy's leading PayTech, to offer the XPay online payment solution on favourable terms to all of the Group's customers.
Infor Associate Partner
We are specialized in solutions Enterprise Resource Planning (ERP) and digital core of the companies, is an associate partner of Infor, with a special focus on ERP-M3 solutions in the manufacturing and fashion sectors.
BigCommerce:
Mashfrog Commerce, based in London UK, is the eCommerce business unit for the group who specializes in eCommerce technologies and platforms. As a Strategic BigCommerce partner Mashfrog Commerce delivers project of all sizes from funded start-up to large complex headless eCommerce solutions
IAB
The professionals that operate in digital marketing have obtain the Digital Marketing Skills (DMS) certification by IAB Italy, that certifies their knowledge in all aspects of online marketing.
ZUORA
The partnership with Zuora (https://www.zuora.com/) markets the birth of a certified and specialized Mashfrog team able to present this new business opportunity to customers and prospects.
Scrum
On the teams of the companies in the mashfrog group dedicated to Front end development, there are several professionals with master and developer certifications in the Scrum methodology, the Agile framework for the management of the cycle of software development.
Google Ads
On the teams of the companies in the mashfrog group dedicated to digital communications, marketing and advertising, there are several professionals with proven experience in online advertising certified by Google’s Academy for Ads.
Symfony
In the development of native web applications in PHP, mashfrog’s software engineering teams have gained consolidated experience in the use of this open source platform, which guarantees the creation of high-performing solutions in short times.
Angular+
Our working teams specialized in web and mobile applications, can boast consolidated experience in the use of the framework, in combination with the Bootstrap toolkit, for Front end development.
Drupal
The software engineering teams that carry out Back end development have consolidated experience in the use of the open source PHP Content Management System platform with several projects done with various versions of the software.
Microsoft HoloLens
Projects and applications in augmented reality and mixed reality created by mashfrog’s VR, AR and 3D teams use the smartglasses solution created and developed by Microsoft and technologies enabled by this.
Blockchain
Our working group specialized in Artificial Intelligence, machine learning and Big Data, has gained consolidated experience in blockchain technology applied to the world of fintech and predictive analysis projects.
Unity 3D
Mashfrog’s VR, AR and 3D team has several projects based on this vertical software applied especially to solutions for the biomedical sector and for use in the fields of operation and maintenance, safety and security.
Microsoft NET
Skills gained in the use of this general purpose development platform allow mashfrog’s software engineering teams to offer modular and integrated solutions suited to different application and programming scenarios.
SAP Hybris
The suite of Customer Relation Management (CRM) solutions is successfully used by mashfrog teams in projects for the development of applications to be used in sales, billing, e-commerce and marketing that require lean and customizable CX.
SeeWeb
This is one of the most frequently used cloud and hosting infrastructure solutions in large-scale mashfrog projects as it guarantees customized solutions, reliable performance, high security and SLA certificates.
SharePoint
The use and customization of this Content Management System (CMS) software platform is preferred by the mashfrog Front end and Back end development team as well as by communications, especially for internal corporate communication solutions.
Adobe Experience Manager
The communications and marketing working teams and Front end and Back end developers have consolidated experience in the use and customization of this Content Management System (CMS) platform and its tools for SEO, SEM and web analysis.
React
The working teams made up of UX/UI designer and developers of Front end and mobile app solutions based on HTML5 have a natural confidence with this library in the creation of UI that are dynamic and complex while being simple and immediate in UX.
OAM - Organismo degli Agenti e dei Mediatori registered
Mashfrog Group is registered with the Organismo degli Agenti e dei Mediatori OAM (Registration Number: PSV140)
The OAM is the organisation exclusively and autonomously responsible for managing the lists of agents in financial activities and credit brokers. OAM's mission is to protect consumers by guaranteeing, among other things, the professionalism of its members and the maintenance over time of the requirements necessary to exercise the profession, as well as the control and supervision of operators' activities in order to verify compliance with the relevant regulations.